The House
A brand of
Shrinath Gems
Avyuk is the jewellery house of a gem company — the finished end of a business that has spent its working life around loose stones.
Our Story
Where Avyuk
comes from
Avyuk is the jewellery brand of Shrinath Gems & Bullion Pvt. Ltd., a gemstone house based in Jaipur. Shrinath works in loose stones — sorting, cutting and grading them at its own facility. Avyuk is what happens at the other end of that table: a selected part of it, set into finished pieces.
That order matters. The stone is chosen before the design, not after it — which is why everything here is built around what a particular parcel actually offers, rather than around a shape we decided on first.
Shrinath Gems is part of the Shree Group, a family-owned industrial group of more than fifty years with businesses across flexible packaging, masterbatches, chemicals and pharmaceuticals. Its largest company, Shrinath Rotopack, employs over a thousand people and ships to more than forty countries. Avyuk is the group's youngest venture, and its first in finished jewellery.
Our Emeralds
Why this
green
We select for a vivid, very slightly bluish green — the tone that reads as the most saturated stone in almost any tray. Colour is the first filter and the strictest one. What matters most to us is that a stone holds that colour at small sizes, where lesser material goes pale and grey.
Because the sorting happens in-house, we can afford to be narrow about it. Stones that do not hold colour simply go back to the parcel and are sold loose.
- Typical sizes
- 1.2mm melee to 6×4mm centres
- Treatment
- None to minor, disclosed in writing
- Metal
- 18k warm gold
Certification
Nothing left to trust alone
Every notable stone is graded and documented independently. The report travels with the piece, and the treatment status is stated in writing whether or not you ask.
Graded
Colour, clarity and dimensions recorded stone by stone before setting.
Certified
GIA reports for centre stones, issued to the piece and not to a batch.
Disclosed
Oil and clarity enhancement — none, minor or moderate — stated on the invoice.
Registered
Each piece carries a reference we hold on file for valuation and resale.
Care & Warranty
Kept for good
Emeralds are softer than diamonds and dislike heat, ultrasonic cleaners and household solvents. Warm water, a soft brush and a dry cloth are enough. Bring the piece back to us once a year and we will check the settings, re-polish the gold and re-oil the stones where needed.
- Warranty
- Lifetime against manufacturing defect
- Annual service
- Complimentary, by appointment
- Resizing
- Free once within the first year
- Valuation
- Issued on request for insurance
The Office
Seen in
Person
Sit with a specialist, view the stones under daylight, and have a piece sized to you — by appointment, in the heart of the city.
